Marketing De Guerrilla [Morgan James Publishing]

• Editorial: Morgan James Publishing

• Autor: Jay Conrad Levinson

• Género: Finanzas, Marketing

• Idioma: Inglés

• Tipo de Producto: Libro

• Encuadernación: Tapa Blanda

• Páginas: 432

• Dimensiones: 22,9 x 15,2 cm

• Año de Publicación: 2009

• ISBN: 9781600375125

• Edad de Lectura: 18 Años y Más

• Reseña:

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.